Usage Limits Explained
Nuha Chat plans include monthly limits on the most important resources. This guide explains each limit, how it's measured, and what happens when you reach it.
When to use this guide
Whenever you see a 'limit reached' warning, or want to understand what's driving your usage.
Before you start
- Admin access to view billing and usage.
Step-by-step
- 1
Conversations
A conversation is one 24-hour customer service window with a single contact. Sending 50 messages back and forth in 24 hours = 1 conversation. Starting a chat after 24 hours of silence = a new conversation. This is set by Meta, not Nuha Chat.
- 2
Broadcasts
Each broadcast recipient counts as a conversation (Marketing or Utility). Sending a broadcast to 1,000 contacts uses 1,000 conversations from your monthly pool.
- 3
Automation runs
Each time an automation evaluates a trigger, it counts as one run — whether it ends in Ran, Skipped, or Failed. Higher plans include more monthly runs.
- 4
Team seats
Each Active team member counts as one seat, regardless of role. Inactive members don't count. Add or remove people from Settings → Team.
- 5
What happens when you hit a limit
Outbound sends and automation runs that would exceed your limit are paused, not deleted. You can upgrade your plan and they resume immediately. Inbound messages always come through, even past the limit, so you never miss a customer.
- 6
Set a usage alert
Settings → Billing → Alerts. We recommend setting an alert at 80% of your conversation and automation-run limits.
What happens next
If you regularly approach a limit, upgrade to the next tier — see Plans Overview. If a limit was hit by mistake (e.g. a runaway broadcast), pause the campaign and contact Support.
Common issues
I hit my conversation limit but barely used the product.
A broadcast or a noisy automation is the usual cause. Open Reports → Broadcast Reports and Reports → Automation Reports to find the source.
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Related guides
Billing & Plans
Plans Overview
A beginner-friendly look at Nuha Chat plans, usage limits, upgrades, and where to find your billing history.
Troubleshooting
Why My Automation Was Skipped
Learn why an automation didn't run on a conversation it should have — and how to use Logs to find the exact cause.
Broadcasts
Create a Broadcast Campaign
Send an approved WhatsApp template to thousands of contacts at once — and track open and reply rates.
Still need help?
Contact Nuha Chat Support — the more detail you share up front, the faster we can help. Please include:
- Workspace name — so we can find your account.
- WhatsApp number involved in the issue (in international format).
- Screenshot of the issue, including the full error message if one is shown.
- The step you were trying to complete when the issue happened.
We typically reply within a few hours during business days.