Create a Broadcast Campaign

Broadcasts let you send one message to many contacts at the same time, using a pre-approved template.

When to use this guide

Promotions, announcements, re-engagement, event invites, order updates at scale.

Before you start

• An approved Marketing or Utility template.
• A list or segment of contacts to send to.
• Permission to message them — see WhatsApp's marketing policy.

Step-by-step

1. 1

   Open Broadcasts → New Broadcast

   Give the campaign a name (internal only).

2. 2

   Pick a template

   Only approved templates appear. If yours isn't here, submit it first — see Submit Message Template.

3. 3

   Choose your audience

   Pick All Contacts, a saved Segment, or upload a CSV. The contact count and estimated cost appear immediately.

4. 4

   Fill in variables

   If your template uses {{1}}, map it to a contact field (Name, Order Number, etc.) or a constant value.

5. 5

   Preview

   See exactly what one recipient will receive. Always preview before sending.

6. 6

   Send now or schedule

   Send immediately, or pick a date and time in your workspace time zone.

What happens next

Watch live results in Broadcasts → Campaign → Results: sent, delivered, read, replied, failed.

Common issues