Choose who gets a campaign
Pick the right group of customers and see who is left out, and why.
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Start a new campaign
Go to Campaigns and tap New campaign. The first step is Audience.
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Tap one or more groups
Choose from All opted-in contacts, Bought in last 90 days, Quiet 60+ days, Had an appointment in last 90 days, Bought a specific item, Chatted but never bought, Hot & warm leads or Label. You can tick more than one; each person gets it only once.
New campaign · AudienceBought in last 90 days ✓Bought a specific itemChatted but never boughtLabelUpload a list (CSV)Sketch of the New campaign · Audience screen - 3
Fine-tune the group
For groups with days, pick how many days (7 to 365). For Bought a specific item, choose Which item. For Label, choose Which label.
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Use your own list
Tapping Upload a list (CSV) shows how: import the list in Contacts → Import / Export, give it a label, then pick that label here. Each number is checked and duplicates are merged.
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See who is skipped
On the Rules step, each rule shows how many people it removed: opted-out and blocked contacts, people messaged in the last 3 days, and people who already got a promotion this week.
Tips
- Only customers who chatted with you on WhatsApp, or were imported with consent, can get campaigns.
- Customers who replied STOP never get promotions, even if they are in the group you picked.
- Archived contacts and contacts over your plan’s contact limit are left out.
- A smaller, well-picked group gets more replies and fewer blocks than sending to everyone.
Something not working?
My CSV list does not show in the groups.
Lists are not picked directly. Import them in Contacts with a label, then choose Label in the campaign.
The count is lower than I expected.
Check the Rules step. It shows how many were removed by each rule and why.
**Which label** says there are no labels.
Add labels first in Contacts → Labels.