WhatsApp templates: the basics

Create a message template, get it approved by Meta and use it after the 24-hour window or in campaigns.

5 min

Before you start

1
Open Templates
Go to Campaigns → Templates.
Open this in Nuha Chat
2
Start a new template
Tap New template. You can copy a ready-made message under Recommended by Nuha, or write your own.
3
Fill it in
Give it a Name (only your team sees this), pick the Category and Language, then write the Message. Use Add a field for things filled in when you send, like the customer’s name.
New template
Name (only your team sees this)
Category: Marketing / Utility
Language: English / Bahasa Melayu
Message
Preview
Create
Sketch of the New template screen
4
Pick the right category
Marketing is for offers, follow-ups and thank-yous, and must let customers opt out. Utility is for order, booking and payment messages, and costs less.
5
Create and wait for Meta
Tap Create. Meta reviews every template before it can be sent. The status shows Pending, then Approved or Rejected. Tap Check status to refresh.

Be clear and specific. Meta rejects vague, all-caps or misleading messages.
Do not put a field at the very start or end of the message.
Nuha checks your message against Meta’s rules as you type. If she offers a fix, tap Use Nuha’s fix.
After you edit a template, WhatsApp reviews it again (allowed once a day).

It says “Connect your WhatsApp number before creating templates”.

Connect your number in Settings → Devices first.

My template was rejected.

Make the message clearer, remove all-caps and check the opt-out line for Marketing, then edit and save it again.